Start free on 25 listings. Upgrade when winning the Buy Box is paying for itself.
For sellers testing the waters.
For full-time sellers who live in the Buy Box.
For brands managing thousands of SKUs.
No. You set a hard price floor per SKU and the engine treats it as inviolable — if winning the Buy Box would require going below your floor, Apex holds at the floor and leaves the box rather than lose money.
Pro reprices every 5 minutes and Scale every 2 minutes. When a rival changes price or goes out of stock, Apex recalculates on the next cycle and adjusts within your guardrails.
Yes. Apex connects through Amazon's official Selling Partner API (SP-API) with read access by default. Pricing changes are only made once you explicitly enable repricing on a listing.
Strategies with creep-up enabled will gradually raise your price toward your ceiling while you hold the box — recovering margin instead of leaving it on the table.