Apex reprices your Amazon listings in real time to take the Buy Box — then stops undercutting the moment it doesn’t need to. Strategy-driven, floor-protected, fully under your control.
Connects to Amazon Seller Central via the official SP-API. Read-only until you turn repricing on.
Most repricers just chase the lowest price down. Apex chases the Buy Box — and knows when to stop.
Link Seller Central, then set a price floor and ceiling per SKU. Apex will never reprice past your breakeven — full stop.
Win the Buy Box, match it, beat the lowest FBA seller, or maximize margin on listings you dominate. One rule per SKU.
When a rival moves, Apex undercuts just enough to win — then creeps the price back up while you hold the Buy Box.
Every listing gets a rule that matches how you want to compete. Apex executes it to the cent, around the clock.
Undercut the current Buy Box by a few cents to take it — then ease the price back up while you keep it.
Compete only with Prime-eligible sellers and ignore slower FBM offers that won't win the box anyway.
On listings where you're the only credible seller, walk the price up toward your ceiling automatically.
A hard price floor per SKU. The engine holds there rather than sell below your breakeven — every time.
Connect your catalog, set your floors, and let Apex defend the Buy Box while you sleep.
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